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Rolex Datejust Watches

The Rolex Datejust remains the icon of quality and luxury, a classic among classics featuring innovative design and stylish good looks.

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Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T01

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,220.00

Wire Price: $5,063.00

As low as $460/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T02

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,200.00

Wire Price: $5,044.00

As low as $458/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T03

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,275.00

Wire Price: $5,117.00

As low as $465/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T04

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,294.00

Wire Price: $5,135.00

As low as $466/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T05

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,324.00

Wire Price: $5,164.00

As low as $469/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T06

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,400.00

Wire Price: $5,238.00

As low as $476/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T07

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,350.00

Wire Price: $5,190.00

As low as $471/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T08

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,414.00

Wire Price: $5,252.00

As low as $477/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T09

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,380.00

Wire Price: $5,219.00

As low as $474/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T10

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,400.00

Wire Price: $5,238.00

As low as $476/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T11

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,425.00

Wire Price: $5,262.00

As low as $478/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T12

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,364.00

Wire Price: $5,203.00

As low as $472/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T13

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,324.00

Wire Price: $5,164.00

As low as $469/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T14

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,400.00

Wire Price: $5,238.00

As low as $476/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T15

Retail: Regular Price: $12,550.00


Credit Card Price: Special Price $5,400.00

Wire Price: $5,238.00

As low as $476/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T16

Retail: Regular Price: $12,550.00


Credit Card Price: Special Price $5,375.00

Wire Price: $5,214.00

As low as $473/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T17

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,435.00

Wire Price: $5,272.00

As low as $479/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T18

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,575.00

Wire Price: $5,408.00

As low as $491/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T19

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,480.00

Wire Price: $5,316.00

As low as $483/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T20

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,624.00

Wire Price: $5,455.00

As low as $495/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T21

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,475.00

Wire Price: $5,311.00

As low as $482/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T22

Retail: Regular Price: $10,900.00


Credit Card Price: Special Price $5,565.00

Wire Price: $5,398.00

As low as $490/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T23

Retail: Regular Price: $13,150.00


Credit Card Price: Special Price $5,529.00

Wire Price: $5,363.00

As low as $487/month with Financing

Rolex Datejust 36mm 90's Model 16233

Rolex Datejust 36mm 90's Model 16233

DJ902T24

Retail: Regular Price: $13,150.00


Credit Card Price: Special Price $5,595.00

Wire Price: $5,427.00

As low as $493/month with Financing

Items 1 to 24 of 400 total

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About The Rolex Datejust

Released in 1945, its stylish good looks and its groundbreaking functionality made the Rolex Datejust an instant classic, now seen by many as the archetype of the classic luxury wristwatch. Innovative in design and luxurious in appearance, the Datejust has always been eye-catching, and though its date wheel feature might now feel commonplace, at the time of its release, the Datejust was a game changer; there was truly nothing else like it on the market. Because of these qualities, vintage Datejust watches continue to hold an iconic place in the eyes of collectors and casual wearers alike as a truly monumental timepiece.

Although the Rolex Datejust is now often seen as a business watch, immediately associated on sight with successful and astute men and women who command powerful, high positions, the Datejust was born as a party watch, or more specifically, a watch for a jubilee. To really understand the origin of the Datejust, one needs to take a few steps back and look at the origin of Rolex as a whole. In 1905, after two years of living in London and witnessing just how many men relied on old-fashioned pocket watches, Hans Wilsdorf (co-founder of Rolex) had become convinced of one thing: telling time accurately should be more convenient. Pulling a watch out of your pocket whenever you need to know what time it is could be bothersome. Conversely, though some wristwatches did exist at the time, they were best known as being flimsy and inaccurate, and were generally considered an accessory for women, not men. A watch that can’t keep track of time, is prone to breaking, and, on top of everything, doesn’t even look appropriate for its wearer is anything but convenient.

Considering all of this, Wilsdorf, in his entrepreneurial spirit, saw a wide-open opportunity in the market for a wristwatch that would be accurate and durable, and would look great on the wrist of any upstanding professional gentleman who had a busy schedule to keep. With all of that in mind, Wilsdorf created Rolex alongside partner Alan Davis.

Cue 1945. Rolex has achieved great success, essentially building the market for men’s wrist watches from scratch with its own ingenuity, and has made great strides and developments in the art of wristwatch design, including the classic Oyster Perpetual watch, the first waterproof, dustproof, self-winding wristwatch on the market. To celebrate 40 years of success, Rolex holds an anniversary Jubilee, and to cap it off, introduces a new watch, one that would further push the limits of luxury timepieces, and demand the competition to follow suit, or rapidly fall behind: the Rolex Datejust.

From the start, the Datejust was nothing short of striking; as their new flagship model, Rolex wanted to make sure the Datejust embodied the meaning of “luxury timepiece,” so the earliest models were only available made entirely of 18K gold. To add to this, Rolex debuted a new (and now very popular) bracelet to accompany the watch, the “Jubilee” bracelet. These aspects of the Datejust stick out immediately on sight, but what really made the Datejust so unique and monumental at the time of its release is its fundamental (and groundbreaking) function: the date wheel, an aspect of the Datejust that certifies it as a classic, as well as an aspect that so many other watches would soon come to imitate or incorporate to the point that, today, it is unusual not to see a date wheel.

When Wilsdorf set out to make an accurate, luxury wristwatch for men, he succeeded, but with the limitation that it could only tell you the hours in the day. In the years since, a few other watch companies had attempted to include a date function on their watches, but the results were either something needlessly complicated, or woefully unreliable. The Datejust, on the other hand, automatically and accurately changed the date display at midnight each day, keeping time without interruption, making it the first of its kind, a self-winding watch with an automated date display. The Datejust was a game changer and, drawing its name from the idea that “the date should always be just,” the Datejust now allowed its wearer to keep accurate time, conveniently check the date, and look fantastic while doing so, making it perfect for active businessmen and political leaders with busy schedules to keep.

Over the years, the Datejust has seen some upgrades, and plenty of new options for aesthetic variation, but the overall design has changed little; modern Datejust watches are easily recognized as descendants of the originals. Eventually, Rolex started offering the Datejust in options besides all 18K gold construction. The earliest models of the Datejust utilized a modified movement from an earlier Rolex (known as “bubble back” Rolexes) to operate the date wheel; as a result of the added hardware, early Datejust Watches had a large, domed back, and are sometimes called “big bubble backs”. Over time, with improved movements, this would disappear and the back of the Datejust became slim and flat. Different, smaller sizes eventually became available, including women’s models. However, the two largest changes that can be observed are the introduction of the “Cyclops” magnification window in 1954, which made the date display easier to view, and the “quickset” date adjustment feature in 1977, which allowed the wearer to instantly reset the date, without the trouble of having to wind through 24 hours to get there. In 2009 Rolex released a Datejust II model, and in 2016 a 41mm model, which are each great in their own right, but are not to be confused with the original.

Released in 1945, the Datejust remains the icon of quality and luxury, due to its groundbreaking design and good looks. The iconic watch has adorned the wrist of Harrison Ford, Paul Newman, Bruce Willis, and three U.S. Presidents: Dwight Eisenhower, Bill Clinton, and Ronald Reagan.

Ultimately, the Datejust is a classic watch among classic watches. It is an iconic luxury watch that radiates professionalism and strong personal drive, a watch that conveys its wearer has time for progress, not inconvenience, and needs a watch that can keep up with them. The Rolex Datejust is classic because it displays more than just the time and the date: it displays success.